Sustainability's Mystery Metrics

Sustainability's Mystery Metrics

Articles have been published recently making the case that for all of it's importance to corporate strategy, sustainability isn't valued yet by corporate investors and that the disconnect comes from a lack of clear metrics to report.  While it may be true that a difference in reporting will better connect financial stakeholders to sustainability's value if you drill down you'll find that the underlying assumptions are a little silly and a lot counterproductive.  Here the case will be made that there are lots of critical business functions that add value but suffer from difficult and dis-uniform metrics.

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